"Dad, you are always taking pictures of people at work.
When will you start working?"
True, but I promise that I have started. Some 30 years ago.
I work nationally and internationally for a diverse range of clients, from small magazines to global companies, creative agencies and NGO:s. Always trying to get a documentary feeling in my projects, even when everything is made up of models, rented locations and situations that we created.
I try to describe it as a "Good-Looking-Documentary-Style".
Have a journalistic background as a staffed photographer for many years at Svenska Dagbladet and Dagens Nyheter, two of the biggest daily newspapers in Sweden. Covered everything from politics, news, conflicts, culture and sports. A lot of travels, have been on assignments in more than 100 countries. A great school, where you learn how to tell a story, improvise, be creative and solve problems quick and easy.
Since 2003 I have been running my own business and is represented by Agent Molly & Co. Specialized in creating visual identity for small and big brands. Mainly with building up an image bank that supports client’s ideology and brand strategies, producing solutions tailored to each brand. Examples of my clients are: Assa Abloy, Andritz, Diakonia, Ericsson, Essity, Handelsbanken, Iittala, Infranord, Kungsörnen, Lindahl Advokatbyrå, LRF, Nasdaq OMX, Norkart, OKQ8, Polygon, Samhall, SCA, Skanska, Stena, Stockholm Bostadsförmedling, Storskogen, Systembolaget, Vinge advokatbyrå.
I live out in the countryside in a small village with seven households, a couple of miles south of Stockholm. Rebuilt the old stable to a studio, and is deeply in love with old houses.