True, but I promise you that I have started. Some 30 years ago. I work for a diverse range of clients, from small magazines to global companies.
Always trying to get a documentary feeling in my projects, even when everything is made up of models, rented locations and situations that we created. I usually describe it as a "Good-Looking-Documentary-Style".
Have a journalistic background as a staffed photographer for many years at Svenska Dagbladet and Dagens Nyheter, two of the biggest daily newspapers in Sweden. Covered everything from politics, news, conflicts, culture and sports. A lot of travels, been on assignments in more than 100 countries. A great school, where you learn how to tell a story, improvise, be creative and solve problems quick and easy.
Since 2003 I have been running my own business and is represented by Agent Molly & Co. Specialized in creating visual identity for small and big brands. Mainly with building up an image bank that supports client’s ideology and brand strategies, producing solutions tailored to each brand.
Some of my clients are: Assa Abloy, Andritz, Diakonia, Ericsson, Essity, Handelsbanken, Hälsinglands museum, Iittala, Infranord, Kungsörnen, Lindahl Advokatbyrå, LRF, Midroc, Nasdaq OMX, Norkart, OKQ8, Polygon, Samhall, SCA, Skanska, Stena, Stockholm Bostadsförmedling, Storskogen, Systembolaget and Vinge advokatbyrå. Many of those I have been working with for more than 10 years.
I live out in the countryside in a small village with seven households, a couple of miles south of Stockholm. Rebuilt the old stable to a studio, and is deeply in love with old houses.